Small business online marketing focuses on growing the sales volume and profit of a small business using the internet as the communication medium.
How does it work?
Well, it's a numbers game.
Let me explain.
Every business has what is called customer conversion ratio. That is, the percentage of potential customers who buy from the business after coming in contact with the marketing message of the company's products or services.
If a company's customer conversion ratio is fixed, then the greater the number of people who come in contact with a company's product or service message, the greater the number of people who will buy from the company.
Similarly, the fewer the number of people who come in contact with a company's product or service message, the fewer the number of people who will buy from the company.
Consequently, the goal of every business owner is to develop a marketing plan that focuses on reaching the greatest number of potential customers possible at minimum cost.
That is how small business online marketing strategy was born.
Attend The Premium Real Estate Agent Training
Make EXTRA Money
One of the key benefit of small business online marketing is that it empowers small businesses to reach a larger audience with their marketing message at low cost.
Offline marketing can be really expensive.
In fact, prior to when the internet became popular and available worldwide, the primary way to get large exposure for your business was to situate your business in a location where people walked past (or drove past) in droves.
Businesses that could afford to rent office or shop in busy spots in town with large human traffic were sure make more sales than local businesses who could not afford rent in those premium locations.
However, with cheap internet services now available to billions of people worldwide, more people are now online surfing through thousands of web sites per day.
Consequently, a small business does not have to worry about where it is physically located anymore.
Right now small businesses can compete fairly with much larger businesses for the attention of potential customers simply by developing a smart small business online marketing strategy.
A smart online marketing strategy includes the following elements:
1. Create business website that showcases your products or services and their benefits
2. Include lead capture capability in your business web site so you can keep in touch with prospects
3. Develop a social media marketing plan that includes having a Facebook business page, a presence on Twitter, Instagram, Google Plus and other key social networks that have the capacity to connect your business with potential customers and grow your business sales and profit
4. Create Youtube.com videos to showcase your products or services. Captivating Youtube videos that focus on product benefits have been shown to increase customer conversion rate
Small business online marketing can be challenging when you're new to internet marketing.
However, you can learn the art of online marketing if you make out time to learn.
Too busy with your core business to have time to learn web site building and online marketing?
Then use the services of a small business marketing consultant.
Small business online marketing has the added advantage of connecting your business with pre-qualified prospects. That is, people actually interested in what you are offering for sale.
Therefore, the conversion rate of online marketing is often higher than offline marketing techniques that target the general public.
Software For Small Business
Small Business Marketing Tip
Marketing Idea For Small Business
FREE 7-Day E-Course: Rethink Retirement - 7 Tips To Escape The Rat Race And Retire Happy
Simply enter your email in the box below and click subscribe
Follow Us On:
Mar 17, 19 08:16 PM
Real estate investing opportunity in Lagos Nigeria. High return on investment land for sale in Lagos. Buy now. Make more money from your property investment.
Mar 16, 19 06:54 PM
Sales leads software for marketing and sales automation. Facebook messenger lead generation, follow-up and conversational selling software. Guaranteed high conversion rate and increased sales.
Mar 09, 19 06:17 AM
Virtual assistant software developer Nigeria. Offers Facebook messenger advertising app for businesses. Corporate instant messaging software application. Get more business leads. Convert more leads to…